SEO + Positioning
Digital Awareness
I Boosted the SEO Visibility of a Startup 1000% in 4 Months
Hello! My name is Olivia Grace Barnes and for 4 months I explored how to help improve the visibility, positioning, and general SEO of Saleslion, a small sales startup specializing in assisting B2B enterprise companies with their complex sales processes..
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I have been interested in storytelling and visual art ever since I was a kid. ​
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So, naturally, when it was time for me to choose a career, marketing and communications seemed like the perfect fit.
I loved to write, I loved to design, and I loved to learn, but even still, it took me until I got my first full-time job as a marketing associate that I realized that this complicated acronym, SEO, had become one of the most important aspects of inbound marketing.
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As I began to work at Saleslion, I began to engage with SEO on a daily basis learning more than I could ever imagine in a remarkably short amount of time.
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And this was where my SEO learning journey was born.
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Through my work, I aimed to improve the SEO of the startup I was working at in order to boost visibility, improve search rank, and ultimately generate more leads through the Saleslion website.
Follow my progress from start to finish
Month
1
Project planning with the help of peers and experts.
Responding to challenges with patience.
Month
2
Month
3
Making progress on visibility and content creation.
Month
4
Scaling SEO visibility and leveraging learnings for the future.
What I have learned
Check out these blog posts and Loom videos to see what I was able to learn from this project!!
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Blogs
The Art of Digital Narratives — This blog explores the importance of SEO and how it can go hand-in-hand with traditional storytelling.
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Getting Your Hands Dirty: The Learner’s Guide — One of the best ways to truly learn something or gain expertise in a particular area is to get your hands dirty through hands-on experiences. Here is where how getting my hands dirty helped me excel at my role.
The Basics of SEO - SEO is a big, scary, and complicated field. Here is where I explain the basics of SEO so that you can learn how important it is within the world of marketing.
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Videos
How to Use SEMRush for Keyword Research
How You Can Use Google Analytics for Traffic Analytics
Using Frase to Optimize Articles and Web Pages
What I have Produced
Check out my highest-ranking article and my most clicked articles that I wrote for Saleslion.
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Highest-Ranking
Sales Enablement 101: The Complete Guide - Ranking for 33 target keywords
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The 12 Best Sales Enablement Software of 2023 — Ranking for 14 target keywords
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Selling SaaS in a Remote World: What You Need To Know - Ranking for 6 target keywords
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20 Digital Sales Room KPIs For Your Sales Team — Ranking for 5 target keywords
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Most Clicked
What Is a Digital Sales Room? — Clicked 21 times
20 Digital Sales Room KPIs For Your Sales Team — Clicked 6 times
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What is in the Saleslion Digital Sales Room? — Clicked 5 times
Tangible Key Results
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993.7% Visibility Score Increase
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17.8% Increase in Organic Search Traffic
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Created over 30 articles, 60 social posts, 7 videos & 3 web pages
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26 Target Keywords in the Top 100
inTangible Key Results
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I Learned How To Learn Quickly
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I Learned How To Manage My Time
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I Learned How To Add Value In An Area That I Didn't Have Previous Experience or Expertise
Final thoughts
Overall I am extremely satisfied with the results of my work over these past 4 months. It showcases my abilities to learn quickly, pick up new skills effectively, and provide real value to organizations through my newfound knowledge of search engine optimization.
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While this project was a lot of fun, I know that I have only barely scratched the surface of the world of SEO. I have so much more to learn! This experience has taught me a lot about myself and my value as a lifelong learner.
If you want to see where this takes me or have any questions, follow me here or connect on
LinkedIn. Thanks for reading!
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Have a blessed day!