Creating Conservation Messages that Stick
While learning about storytelling and communication, I read Dan and Chip Heath’s book, Made to Stick. One of the main ways to make...
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Exploring How Nature Supports the Mental Health of Elite Athletes
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- Nov 23, 2022
- 3 min
The Power of Visual Storytelling
Ever heard the phrase a picture is worth a thousand words? My guess is that you have. If you haven’t though, the phrase simply means...
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- Sep 14, 2022
- 5 min
What Greta Thunberg Got Wrong And How Marketers Can Learn From Her Mistakes
Greta Thunberg. When I say the name in my head, I think of the TED Talk, I think of the signs that say “Strike for Climate,” I think of...
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- Sep 6, 2022
- 5 min
How to Tell a Story That DOESN’T Sound Cliche.
Storytelling is a powerful tool. When used correctly, great storytelling can inspire people to act, think, or feel completely...
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- Aug 22, 2022
- 3 min
How Apple Told a Story That Inspired Millions
Almost every marketing class, video, or interview that I have ever seen has referenced this timeless marketing campaign at least once....
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- Nov 24, 2020
- 2 min
Marketing and Critical Thinking
Over the last 100 years, technology has developed drastically. From improving healthcare to advancing exploration, technology is...
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