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My Blog
Sep 19, 20244 min read
How Visual Communication Can Inspire Action
While written communication and messaging such as press releases, reports, signage, and articles have power to advance behavior change...
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Sep 11, 20246 min read
How Can Communications Impact Behavior Change?
Humans love stories. From the beginning of time, we have been using stories to teach lessons, record history, and inspire action. And the...
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Sep 6, 20247 min read
Cognitive Factors That Prevent Action
“The world makes much less sense than you think. The coherence comes mostly from the way your mind works.” - Daniel Kahneman, Thinking,...
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Sep 3, 20245 min read
Intro to Psychology and Behavioral Economics
As mentioned in my very first introduction to the topic of behavior change for environmental conservation, effective behavior change...
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Aug 31, 20248 min read
BEHAVIORAL Building Blocks
It wouldn’t be a project around environmental conservation without some nifty acronyms. And Making Shift Happen , a comprehensive guide...
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Aug 29, 20245 min read
Understanding Systems
The human body is a complex machine. Countless little systems coordinate with one another to ensure our health. And while there are some...
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Aug 27, 20244 min read
Intro to Behavior Change
Behavior change is the modification of an individual's actions, attitudes, or habits. It involves altering patterns of behavior over time.
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Jun 20, 20242 min read
Whether We Like it Or Not, We Are All Linked
“When we try to pick out anything by itself, we find it hitched to everything else in the universe.” John Muir I went to a friend’s...
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Mar 20, 20242 min read
The Trees Shouldn't Follow The Dollar.
Today is World Re-Wilding Day (re-wilding is the process of restoring an area of land to its natural state). But while the environmental...
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Dec 13, 20233 min read
Creating Conservation Messages that Stick
While learning about storytelling and communication, I read Dan and Chip Heath’s book, Made to Stick. One of the main ways to make...
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Nov 29, 20223 min read
The Best Way To Learn
For those who don’t know, I only attended one year of traditional public school. 2 semesters were all it took for me to realize that...
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Nov 23, 20223 min read
The Power of Visual Storytelling
Ever heard the phrase a picture is worth a thousand words? My guess is that you have. If you haven’t though, the phrase simply means...
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Nov 15, 20223 min read
Because They Know More: Why You Should Talk To Experts
Have you ever heard the verse from Proverbs 15, plans fail for lack of council? Or perhaps the African proverb, a village without the...
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Nov 4, 20223 min read
7,000 hours of Discomfort
7,000 hours. That’s how much time I have spent in the pool as a competitive swimmer over the course of my lifetime. And in those 7,000...
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Oct 21, 20223 min read
Why I Believe in the Houston Zoo
Economics, my dad said as we sat at the dinner table talking about the state of the natural world. It drives everything. Yeah, I...
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Oct 8, 20223 min read
What The Wild Can Teach Us About Change
This post is part of the marketing videography project that I am undertaking in October. If you are interested in learning more about my...
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Oct 6, 20224 min read
Ready, Aim, Fire: The Necessity of a Plan
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” — Albert...
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Sep 13, 20225 min read
What Greta Thunberg Got Wrong And How Marketers Can Learn From Her Mistakes
Greta Thunberg. When I say the name in my head, I think of the TED Talk, I think of the signs that say “Strike for Climate,” I think of...
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Sep 6, 20225 min read
The 5 Lessons I Learned From Joining Zoo Crew
It was my very first interview. And I had not prepared for any of the questions beforehand. Let me back up. Always Stay Curious It was...
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Sep 5, 20225 min read
How to Tell a Story That DOESN’T Sound Cliche.
Storytelling is a powerful tool. When used correctly, great storytelling can inspire people to act, think, or feel completely...
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Aug 24, 20222 min read
How Operations Can Make or Break Your Company
Business operations are everything that keeps a company running effectively. I have had several experiences in my life as a customer that...
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Aug 21, 20223 min read
How Apple Told a Story That Inspired Millions
Almost every marketing class, video, or interview that I have ever seen has referenced this timeless marketing campaign at least once....
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Aug 11, 20223 min read
How To Sell Without Selling
Sales usually get a bad rap. That is because there are salespeople out there that spend their time trying to persuade people to spend...
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Aug 5, 20223 min read
How 12 Years of Being an Athlete Prepared Me for Customer Success
If I told you that being a competitive athlete makes you great at customer service, you’d probably find that hard to believe. If I were...
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