My Blog

While written communication and messaging such as press releases, reports, signage, and articles have power to advance behavior change...

Humans love stories. From the beginning of time, we have been using stories to teach lessons, record history, and inspire action. And the...

“The world makes much less sense than you think. The coherence comes mostly from the way your mind works.” - Daniel Kahneman, Thinking,...

As mentioned in my very first introduction to the topic of behavior change for environmental conservation, effective behavior change...

It wouldn’t be a project around environmental conservation without some nifty acronyms. And Making Shift Happen , a comprehensive guide...

The human body is a complex machine. Countless little systems coordinate with one another to ensure our health. And while there are some...

Behavior change is the modification of an individual's actions, attitudes, or habits. It involves altering patterns of behavior over time.

“When we try to pick out anything by itself, we find it hitched to everything else in the universe.” John Muir I went to a friend’s...

Today is World Re-Wilding Day (re-wilding is the process of restoring an area of land to its natural state). But while the environmental...

While learning about storytelling and communication, I read Dan and Chip Heath’s book, Made to Stick. One of the main ways to make...

For those who don’t know, I only attended one year of traditional public school. 2 semesters were all it took for me to realize that...

Ever heard the phrase a picture is worth a thousand words? My guess is that you have. If you haven’t though, the phrase simply means...

Have you ever heard the verse from Proverbs 15, plans fail for lack of council? Or perhaps the African proverb, a village without the...

7,000 hours. That’s how much time I have spent in the pool as a competitive swimmer over the course of my lifetime. And in those 7,000...

Economics, my dad said as we sat at the dinner table talking about the state of the natural world. It drives everything. Yeah, I...

This post is part of the marketing videography project that I am undertaking in October. If you are interested in learning more about my...

“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” — Albert...

Greta Thunberg. When I say the name in my head, I think of the TED Talk, I think of the signs that say “Strike for Climate,” I think of...

It was my very first interview. And I had not prepared for any of the questions beforehand. Let me back up. Always Stay Curious It was...

Storytelling is a powerful tool. When used correctly, great storytelling can inspire people to act, think, or feel completely...

Business operations are everything that keeps a company running effectively. I have had several experiences in my life as a customer that...

Almost every marketing class, video, or interview that I have ever seen has referenced this timeless marketing campaign at least once....

Sales usually get a bad rap. That is because there are salespeople out there that spend their time trying to persuade people to spend...

If I told you that being a competitive athlete makes you great at customer service, you’d probably find that hard to believe. If I were...