My Week 1 Update

So, this is the first week of my month-long project and I am very excited about the project that I am creating.

​

Just giving you a brief overview, in October 2022, I am going to be exploring how to create a video for the Houston Zoo that will help them share their message more prominently on the home page of their website.

​

I was inspired to try to tackle this project because

1. I am a huge fan of the Houston Zoo and the conservation work that they are doing in the wild.

2. I am a storyteller, I love helping people tell their stories, and I think it would be an amazing experience to help the Houston Zoo communicate its message to the world.

3. I am eager to learn more about videography and to put my video editing and production skills to the test.

​

​

At the End of This Month

I hope to have…

• … gained tangible skills in video editing and production.

• … interviewed 40–50 zoo guests on the zoo’s message.

• … created blogs or video tutorials for each tool I learned.

• … pitched my video to the marketing team at the Houston Zoo.

​

​

The Skills I Will Be Gaining

• Project and time management

• Videography and video production

• Creating conversations with strangers

• Teaching through writing and video

• Graphic design

• Storytelling

​

​

The Specific Tech Tools That I Will be Using

• Miro

• iMovie

• Canva

• Adobe

​

​

My Weekly Breakdown

Week 1 - Planning Week

• Identify exactly what I need to learn/do to create the finished product

• Talk to experts in the marketing field for their input

• Identify the specific problem I am going to be addressing

• Research solutions to the specific problem

• Create a Loom video describing how to use Miro for project management

• Write a blog about the planning phase of project learning

​

Week 2 - Production Week

• Create a list of questions to ask zoo guests

• Complete market research

• Record what was learned on a Google sheet

• Analyze data

• Create a Loom video around my knowledge of Google sheets

• Write a blog about market research and its importance

​

Week 3 - Post-Production Week

• Record elements of the Houston Zoo for video

• Create animations for video

• Create a Loom video showing what I learned from adobe

• Create a Loom video showing what I learned from Canva

• Create a Loom video showing how to create a cool video trick with iMovie (make it relevant to the viewer)

• Write a blog about videography and the power of visual storytelling

​

Week 4 - Pitch Week

• Finish the video that can be used to address the marketing problem

• Pitch video to Houston Zoo marketing manager

• Write a blog about the marketing problem I solved

• Complete the full write-up of my project