Hi Coral Reef Alliance,
I'm Olivia Grace Barnes.
👋 I’m here to help you turn meaningful moments into stories that inspire action.
I have been passionate about protecting the ocean since childhood, have over 4.5 years of marketing and communication experience, and have worked in marine conservation for over 2.5 years. I am also a self-directed learner and have excellent communication, content creation, storytelling, and time and project management skills.
Below are some projects and portfolios that I have compiled related to the primary duties and responsibilities that this role requires.
Content + Social Media Strategy
I managed the social media production and website design and maintenance for 6 programs, tailoring content for each platform, ensuring brand consistency, and maintaining effectiveness. This included redesigning websites to optimize for user experience and search engine performance and developing targeted ad strategies to enhance the reach of social media content.
See below for the websites and examples of social media posts from the six respective programs for which I managed content.
​Additionally, below are two examples of collaborative video projects I supported that were showcased on broader stages to influence key decision-makers at the local, regional, and global levels:​
Editor
Blue Azores
A Blue Voices video featuring local voices advocating for marine protection in the Azores, shared at COP30 in Belém, Brazil.
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Reviewer
Blue Prosperity Vanuatu
A case study video on the Laone-Lamalana Marine Protected Area in North Pentecost, Vanuatu, shared with cabinet members, ministry representatives, and traditional leaders in Vanuatu.
Ambassador and Partner Content
I managed an Ocean Champion social media campaign to amplify influential local voices from around the world as they shared their perspectives on ocean conservation. This campaign has generated over 1.5 million views, strengthening public engagement with marine protection initiatives and elevating Ocean Champions. I edited and produced every single video using Premiere Pro and implemented targeted boosting strategies.
Below are 3 examples from the campaign.
Storytelling + Creative Production
I have extensive experience in storytelling and content development, including designing and managing websites and social media (see above), launching email campaigns, building messaging toolkits for ambassadors, and creating compelling videos and graphic designs. See a few examples below.
Messaging Toolkits
Program Videos
Graphic Designs
Samoa Ocean Strategy Billboards
Mock-Up Houston Zoo Pamphlet
Project management
I am skilled in managing multiple projects while consistently meeting deadlines in fast-paced environments.
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Below are 7 short-form videos I made for World Ocean Day (June 8), demonstrating my project management and organizational skills through coordinating multiple deliverables, managing feedback, and ensuring all videos were completed and delivered on schedule.
My project management experience was also demonstrated through a solo work trip to Samoa, where I independently managed stakeholder relationships, drafted and coordinated communications, tracked approvals and follow-up actions, photographed events, and adapted to last-minute changes. I also strengthened relationships with key partners, including National Geographic Pristine Seas and the Ministry of Natural Resources and Environment.
Cross-Functional Collaboration
I supported a collaborative effort between communications, science, and local program teams ahead of and through the release of final science reports in Fiji and Vanuatu.
The collaboration included support in designing the report, reformatting it for the program website, and converting the scientific findings into a social media campaign. See the Blue Prosperity Vanuatu Final Science Report respective campaign and landing page.
Resume
CV
Cover letter
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